Getting Past the Idea That Blank is Bad

Those who commission websites may use reasons such as a desire to do more with fewer pages or a desire to maximize advertising inventory, to advocate for a “more is more” website design. Unfortunately, websites that follow that approach tend to create online spaces that are difficult to read, understand, and enjoy. When approached correctly, users who reach a well-designed web page with negative space will not notice the blank areas. Instead, they can easily focus on the point and purpose of the subject matter. As in many other areas of life, web design is all about striking a balance. To get the most out of a website investment, every company should consider how negative space impacts the user experience. In the majority of cases, “less is more” is the right approach.